Fujitsu Siemens Computers has unveiled a new service 'Dynamic Infrastructures' which will help businesses in the Middle East to manage their increasingly complex IT infrastructures.

Dynamic Infrastructures provides customers with a choice of infrastructure delivery models to best fit their needs including products and services, packaged solutions, and additionally “Infrastructure-as-a-Service,” said a company official.

“Our customers want to be able to use their current IT resources in a more flexible and adaptable way to capitalise on the investments that they have already made,” explained Chandan Mehta, product manager Enterprise Product, Fujitsu Siemens Computers.

“They are looking for a company who can work with them to put the right infrastructure building blocks in place and support at a level with which they are comfortable which is why we are offering Dynamic Infrastructures: the key is its flexibility.”

For businesses in the Middle East, Dynamic Infrastructures opens up new ways of optimization, allowing them to use IT depending on their particular needs, means and skills.

It will offer organisations the flexibility to pay for what they use, increase demand when they need it, and reduce it when they don’t, to ensure that information technology remains a convenient, reliable resource even in the region’s increasingly competitive IT environment. 
“By using our expertise and experience with our products and services and building and managing the combination of these offerings, we are perfectly poised to help our customers in the region to decide which IT infrastructure complexity they need and deliver them the best product available,” he noted.

As a part of their Dynamic Infrastructures strategy, Fujitsu Siemens Computers recently showcased the first example of its “Workplace-as-a-Service” (WaaS) offering at VISIT 2008 in Augsburg, Germany.

With "Workplace-as-a-Service," PC images are turned into virtual machines, which run wherever a hosting service is available which will allow Middle Eastern businesses to minimize the capital expenditure needed to keep up with the region’s rapid growth, because no investment in a client infrastructure needs to be made.

“For customers, this new service means that companies can concentrate on their core business, whilst enjoying the benefits of efficiency and reduced financial risk of capital investment,” said Mehta.

“New users can get their workplaces up and running in no time which facilitates a smooth migration that coupled with a free trial period eliminates barriers to entry,” he added.-TradeArabia News Service