Emirates Computers will showcase Roland’s VersArt Product Range at Signage, Imaging and Media 2008 (SIM), which will take place from November 25 to 27, in Abu Dhabi.

The company is planning to demonstrate the features and benefits of Roland’s highly successful product lines at the trade show targeting the marketing communications industry.

'Signage, Imaging and Media 2008 is a very focused event for the printing, signage and marketing communications industry in the region and a perfect forum for us to promote our partner, Roland’s best-of-breed printing solutions,' stated M Karthik, sales manager Roland Division, Emirates Computers.

'The event gives us an opportunity to demonstrate the technical prowess of Roland’s printing products and sign new customers. This year, we are launching Roland’s VersArt series, which is designed for ease of use and can be operated by even a novice,' he added.

The new VersaArt RS-640 and RS-540 with ECO-SOL MAX ink were engineered to take advantage of Roland's leadership technology in wide-format inkjet printing to give the customer a competitive edge.

The profitable new applications ranging from high quality indoor design proofs, photographic reproductions and posters to stunning outdoor banners, signs and vehicle graphics can all be produced on a single device.

'With the marketing and communications industry in the Middle East growing at such a fast rate, we see a huge potential for Roland’s high-end printing products. At SIM 2008, we are also planning to showcase Roland’s latest range of printing technology to visitors at the event,' added Karthik.-TradeArabia News Service