Redington Gulf, one of the leading IT distributors and supply chain solutions providers in the GCC, Middle East and Africa,  has tied-up with Cisco as part of its regional expansion strategy.

The tie-up will enable Redington to start distribution in the African market and focus on adding significant value to Cisco's small  medium business/commercial business, which contributes to over 30 per cent to Cisco's revenues.

The company will also create a 'Sell Through Model' - selling services and Cisco products through and to service providers in East Africa.

Redington Gulf first ventured into Africa two years ago with Cisco, and has a strong presence in West African countries, namely, Nigeria, Ghana, Sierra Leone and Liberia.

With this tie up, Redington will now also have its presence in Kenya, Uganda, Tanzania, Somalia, Ethiopia, Eritrea, Djibouti, Burundi, and Rwanda in East Africa.

Ramkumar Balakrishnan, general manager, Value Division, Redington Gulf, said: 'We are extremely happy to extend our partnership with Cisco in other parts of the African continent.'

'Our partnership model with Cisco has been tried and tested in West Africa and we are confident that Redington will provide the same value to its customers along with Cisco in the East African markets as well.

'Our partnership with Cisco has been extended to East Africa mainly because of the immense value that we have added to the brand in the region.'

Redington's value division was set up in 2006, with a vision to establish the company as a leading one-stop-solutions provider for information management, information convergence and information security.

Redington's current list of partners in the value business includes Avaya, ProCurve, Trend Micro and Sonic Wall. - TradeArabia News Service