US-based SanDisk Corporation said it has joined hands with Consolidated Gulf Company (CGC) to offer SanDisk storage and flash memory products in Qatar.

SanDisk, the world's largest supplier of flash storage cards said its strategy to offer easy access to its best products would be met through CGC, which is the largest seller of mobile phones as well as the largest telecom and IT solution provider in Qatar.

The distribution agreement was announced by Tareq Husseini, SanDisk's Middle East and Africa sales director; MP Sharma, the president of Techmart and Anil Mahajan, the head of business development at CGC at a joint press conference in Doha.

Under the agreement, CGC will work closely with SanDisk's distributor in Dubai, Techmart, Nokia's original accessories and enhancements partner in the Middle East, to promote, support, market and distribute SanDisk products in Qatar through a wide range of retail outlets.

"It gives me immense satisfaction to see our partnership with CGC growing leaps and bounds," said Sharma.

"In association with SanDisk, we are determined to meet the increasing needs of Qatari market, which is full of potential and opportunity as far as memory cards are concerned."

SanDisk's product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers.

The company's storage and flash memory products are globally recognised and widely used in mobile phones, digital cameras, MP3 players and other mobile devices that use removable storage cards to store digital images, video, music files and data.

"Our relationship with Techmart and CGC is in line with SanDisk’s strategy to offer easy access to the best products in the market for small business users, creative professionals and consumers," said Tareq Husseini, SanDisk’s Middle East and Africa sales director.

"We look forward to a long relationship with CGC that will provide compelling opportunities now and in the future as we continue to grow our product line to offer more unique, innovative and differentiated solutions to the market.”

SanDisk recently launched its new 32-gigabyte Extreme III CompactFlash (CF) card, which combines world-class storage capacity with fast data transfer rates. The new memory card is designed to meet the demands of professional digital videographers and photographers.

"It's our privilege to partner SanDisk, the global leader and innovator in flash memory cards. We are very excited about this relationship, as it will give our channel more value-added choices to offer to our esteemed customers," said Mahajan.

"Not only does our new partnership expand our portfolio of value-added offerings, it also serves as a great foundation for future collaboration and distribution of innovative solutions from SanDisk in the local market.” - TradeArabia News Service