Redington Gulf, one of the leading IT distributors in Middle East and Africa, has bagged the maiden “Retail Distributor of the Year” award this year at the Middle East Retail Academy Awards, hosted by Digital Consumer Channel Middle East and Africa (DCC MEA) in Fujairah.

DCC is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the Mena region.

Redington Gulf, part of the Bombay Stock Exchange (BSE)-listed Redington India Limited, is one of the leading and fastest growing IT distributors in the Middle East and Africa region.

Redington Gulf has a strong presence in 18 markets, and is associated with 24 leading global IT and telecom brands, with over 4,200 channel partners. Redington’s client portfolio includes Acer, Canon, HP, IBM, Samsung, Toshiba, Western Digital, etc to name a few.

The Middle East Retail Academy Awards were presented at a gala function in Le Meridien Al Aqah, Fujairah.

The awards are based on a revolutionary approach of live voting wherein the retailers in the region – Al Ghanim, Carrefour, CompuME, E-Max, Extra, Geant, Jacky’s, Plug-Ins, PC-Net and Sharaf DG et al – voted for various distributors as against a panel of judges or experts, said a DCC MEA official.

Redington Gulf was chosen on a number of criteria including customer satisfaction, sales growth, profitability, vendor relations, innovations and service levels.

Commenting on the award, Ashok Veeraragavan, director - sales, Redington Gulf, said: 'We are extremely happy to receive ‘Retail Distributor of the Year’ award in its very first year.'

'This award is a manifestation of our strong presence in the retail segment. We are today one of the most preferred distributors in the Middle East and Africa region. Our unique selling proposition of wide product portfolio backed by unmatched customised value-added service and support for each of our partners is a win-win for all,” he added.-TradeArabia News Service