Business Wire has entered into an exclusive sales agreement for the MENA region with Dubai-based News Services Group-Middle East (NSG-ME).

The aim is to seek to introduce Business Wire's complement of global media and investor relations services to one of world's fastest growing financial centres, said an official spokesman.

NSG-ME will market Business Wire's services throughout the Middle East and North Africa region including: Algeria, Bahrain, Egypt, Iraq, Iran, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, the UAE and Yemen.

In response to members anxious to reach the booming Gulf region, Business Wire will leverage NSG's ME Newswire to expand its regional coverage. ME Newswire includes direct network access to the Emirates News Agency [Wakalat Anab'a al-Emarat, also known by the acronym "WAM"].

WAM reaches all major print and online media, as well as corporations and government ministries. NSG will supplement WAM's network with targeted delivery to individual editors and trade media drawn from NSG-ME's proprietary media database.

Agence France-Presse will continue to provide the media backbone of Business Wire's Arabic-language regional Middle East network.

"Dubai has catapulted to the top ranks of the world's leading business hubs" said Business Wire's president and CEO Cathy Baron Tamraz.

“NSG-ME brings local knowledge and insight, coupled with a strong understanding of the portfolio of possibilities available to reach global investors, businesses and consumers. Business Wire anticipates that the corporate news flow out of the region will grow dramatically as a result of NSG-ME's links to business and government decision-makers."

"Our agreement with Business Wire is a significant development for companies and organizations based in the Middle East and North Africa," said managing director Tony Abi Hanna.

"We are providing a convenient and powerful platform to reach tens of thousands of media outlets worldwide, including both regional and global markets. We provide an added dimension in that our staff of media professionals and consultants will counsel clients on how to best maximize the communications opportunities that we are introducing into the marketplace." – TradeArabia News Service