Microsoft, Samsung, Sharp, Bosch, Monster Cable & Al Futtaim have formed an advisory panel to steer Hometech.

Backed by strong support from the International CES the world's largest tradeshow for consumer technology held each year in Las Vegas, the upcoming International CES/hometech show in Dubai from May 25 to 27 promises to offer the best in technological innovation, re-defining the future of the consumer technology landscape in the Middle East including digital entertainment, HDTV and green technology.

This year’s International CES show in Las Vegas saw a large Middle East presence, and the International CES/hometech, which will be held in May in Dubai and is organized by Epoc Messe Frankfurt GmbH, will be welcoming a much larger global presence as compared to last year.

“We have formed an advisory panel for the show, comprising industry representation from Microsoft, Samsung, Sharp, Bosch, Monster Cable, and Al-Futtaim Electronics. We are keen to listen to experts from the industry and use their knowledge to further develop the show,” said Epoc Messe Frankfurt in the Middle East chief executive officer Eckhard Pruy.

“There is a clear shift taking place in the exhibition business today towards the people side of customer service. The leading companies are discovering the power of listening, both to customers and employees,” said Pruy.

 “We are very pleased with our investment in International CES/Hometech; the show was very well received for its first year. We believe it has a great future as it provides the only credible platform to showcase the industry,” said Al Futtaim Electronics Director of the electronics engineering and technologies division Vishesh L. Bhatia.

The upsurge in the booking rate of exhibition space points towards International CES/hometech being one of the region’s most popular platform to showcase the hottest new products and trends in consumer electronics, brown/white goods, as well as the latest technology and innovation in intelligent home systems, services and timesaving state-of-the-art domestic devices.

“The feedback from the advisory panel is helping us in steering the show in the right direction and we are confident that this year’s edition of the event will be the most successful one for new technology and devices from the biggest innovators around the world,” said senior show manager Mehtap Kenar. – TradeArabia News Service