Samsung Electronics has signed an agreement with the CAF (Confederation of African Football) to become the official sponsor for the forthcoming MTN African Cup of Nations (ACN) - Ghana 2008 to be held from January 20 to February 10, 2008.

ACN undisputedly remains the greatest sporting marketing property in the African continent. Samsung aims to enhance its brand awareness & preference in the African region by leveraging the power of the ACN sponsorship. It’ll also establish Samsung’s premium brand image throughout the continent, the company added.--TradeArabia News Service