In a bid to tap the booming Middle East optical storage market, Verbatim, the storage media specialist, has unveiled its complete range of optical media from CD-R and DVD to the latest high definition technology in Blu-Ray and HD DVD.

The company hopes to meet the increasing consumer demand for high definition CDs and DVDs.

The complete range of products include DVD-R/RW/ R DL/ RAM/ DVD+R/RW/ R DL , DVD R speed is up to 16x for quick reading of data, Printable discs and Lightscribe as well as the fastest CD-RW with a recording speed of 32X. Verbatim were the first to provide a full range for 8cm DVD including the 8cm DVD DL.

'Verbatim has experienced world-wide success having attained a leadership position in the world's market for the recordable CD-R and DVD-R. Since 1969, the Company has played major part in the development of data storage technology - from floppy disks and magneto-optical storage media to the latest Blu-Ray, HD DVD, CD and DVD formats,' said Verbatim sales manager, Middle East, Ziad Arab.

Verbatim strength lies in its unique technologies in optical disc and the quality of its products. As a subsidiary of the Mitsubishi Chemical Corporation Group, Verbatim benefits from outstanding research and development, said an official spokesman.

Tests to estimate the expected storage life were conducted on both CD-R and DVD-R, using climate chambers. These test results showed a durability of approximately 100 years, applicable to discs stored under certain conditions.

Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim products, which have been the winners of numerous international comparative tests.

Its reputation for quality and reliability has been acknowledged on a world wide basis with numerous international awards, which has made Verbatim the reference as an expert in the optical media industry.Trade Arabia News Service