Beckhoff Automation has expanded its operation in the Middle East by opening a subsidiary in Dubai.

The new Beckhoff Automation FZE branch is located at the Dubai Silicon Oasis, a modern technology park near Dubai International Airport. Due to the easily accessible location along Dubai's Emirates Road, other business centres such as Dubai Investment Park, Techno Park, Jebel Ali Ports and Dubai Industrial City are within easy reach, said an official spokesman.

'In addition to distribution of our products and system solutions, our Dubai branch also offers comprehensive service and support. Sales activities will focus on industrial automation and building automation,' international sales manager of Beckhoff Automation GmbH in Germany Kai Ristau.

Chandran Velayudhan is the managing director of Beckhoff Automation FZE, added Ristau.

Due to its geographical location, the Dubai branch will act as central contact for the Middle East including the UAE, Oman, Qatar, Bahrain, Kuwait, Saudi Arabia, Jordan, Lebanon, and Syria.Trade Arabia News Service