Avaya's regional leadership in contact centre solutions was demonstrated recently at the Middle East Contact Centre Awards, the company says.

Six of the 11 awards for contact centre excellence were bagged by companies that have implemented Avaya solutions.

Initiated by Insight and sponsored by Avaya, the Middle East Contact Centre Awards is dedicated to the rapidly growing contact centre business in the Middle East. The event is considered a benchmark for the region's estimated 500 contact centres, with about 25 based in the UAE alone, said an official spokesman.

The awards presented at a gala dinner recognised the performance and service excellence of some of the best contact centres in the region. Egypt-based Xceed, one of Telecom Egypt's companies, took home the prestigious Middle East Contact Center OSP of the Year 2007 award for its customised solutions, and variety of inbound and outbound services.

Nafisa Salah Taha from Abu Dhabi Distribution Company (ADDC) was presented with the Middle East Call Centre Manager of the year 2007 award.

Supporting awards were presented to Arab National Bank for Best Call Centre-Driven Organisation; BUPA Middle East for Best Call Quality; DHL Express for Most Effective Recruitment and FCR; and Oman Mobile for Most Strategically Efficient Call Centre. All of these organisations rely on Avaya contact centre solutions to build superior customer relations.

'That six out of the 11 organisations recognised as winners at the Middle East Contact Centre Awards are all deploying Avaya solutions is a significant testimony to our regional leadership in contact centre technology and implementations,' said converged applications manager, Mena, Avaya, Neville Perry.

Avaya estimates that the contact centre market across MENA is growing at more than 50 per cent annually based on the increased focus on customer service in sectors such as financial services, real estate, and telecommunications. Apart from the award winners, Avaya existing contact center customers in the MENA region include Etisalat, Showtime, and EFG Hermes. TradeArabia News Service