Cognos has won the award for 'Best Midmarket Strategy' at the Midsize Enterprise Summit Europe Event in Paris, France.

'We are honoured to be named the winner of the Best Midmarket Strategy award,' said regional general manager, Cognos, Derek Morrison.

'We believe this is clear validation of our vision to help customers of all sizes drive business performance. With our new Cognos Now! solution, we can provide mid-market customers with immediate visibility and insight into how their business is performing at a lower total cost of ownership,' he added.

Cognos Now! empowers business users through highly visual, interactive, and self-service dashboards, analysis, and reports, delivering better insight and management of the business for faster and better informed decision making, said Morrison.

Cognos Now! is a single, complete BI product that is prepackaged in a hardware appliance or hosted through the software-as-a-service model. With Cognos Now!, small to mid-size companies can easily integrate multiple data sources and deploy and maintain a complete BI solution at low cost.

All the software is preconfigured and can be plugged into an organization's existing infrastructure.

More than 120 senior level decision-makers and leading technology providers attended the Midsize Enterprise Summit Europe Event, which featured private boardroom appointments led by the attending technology professionals; one-on-one meetings between executives, providers and analysts; industry insight sessions, and a full complement of networking programs.

'The IT Executives in attendance review many products and services at Midsize Enterprise Summit Europe. A Midsize Enterprise Innovation Award signifies that the attendees viewed the winners as having a level of excellence for IT Technology Providers in their category,' said senior global director for Midsize Enterprise Summit Charles Badoian.

The 'Midsize Enterprise Innovation Awards' are the only industry awards voted on solely by leading midmarket IT executives.Trade Arabia News Service