Focus Softnet, as part of its ongoing channel expansion programme, has signed Pristine Computers as its platinum distribution partner for the UAE market.

Under the terms of the agreement, Pristine Computers, the new distribution arm of Premier Computers, will work closely with the leading software vendor and set up a five-member dedicated team to promote, support, distribute and resell Focus Reach in the UAE.

Focus Softnet, in turn, will manage and support Pristine Computers' efforts enabling the distributor to leverage from Focus' technical expertise and 24x7 service and support to customers.

'We are pleased to associate ourselves with a winning brand such as Focus Reach. We see Focus Softnet as an ideal partner because of the company's clear vision, mission and best-in-class products,' said managing director of Pristine Computers Prem Menghani.

'Focus Reach is great value for money as it offers customers a plethora of features and functionalities for a lower cost making it a far superior product in its category,' he added.

Focus Softnet's solutions, such as Focus RT, Focus 5 and 6, have established it as a vendor of repute, whose products help customers in improving overall productivity and efficiency while offering better TCO.

The company's vision with Focus Reach is to offer a latest state-of-the-art solution that addresses the SOHO needs with several features and tools that makes installation as easy as plug-and-play.

The product's modules cover every aspect of an organisation's functioning including Financials, Sales, Inventory, Purchase, Job Costing, Production, Payroll and Cheque Management. Focus Reach comes with several tools that have been designed to give companies more flexibility and efficiency in the day to day running of the business.Trade Arabia News Service