Almarai, the world's largest vertically-integrated dairy company and the world’s fourth most valuable dairy brand in 2024, has partnered with Google Cloud to accelerate its digital transformation initiatives. 

 

This collaboration aims to empower Almarai to enhance operational efficiency, drive growth and deliver exceptional customer experiences in an increasingly competitive market.

 

As the Middle East's population grows and consumer demands evolve, Almarai recognises the need to leverage digital technologies to optimise its operations and continue to offer world-class products and customer experiences. 

 

Meeting challenges

By migrating its critical systems to Google Cloud, Almarai gains access to a scalable, flexible and cost-effective platform that will enable it to innovate faster and meet the challenges of a dynamic marketplace.

 

"At Almarai, we are committed to delivering the highest quality products and services to our customers," said Danko Maras, Chief Financial Officer at Almarai. "Our partnership with Google Cloud is a testament to our dedication to innovation and our pursuit of excellence. We are confident that this collaboration will empower us to unlock new opportunities, drive growth, and enhance our customer experience."

 

Almarai's digital transformation journey involves two key initiatives: migrating its SAP workloads to Google Cloud with SAP RISE, and moving its sales application to the cloud. These strategic moves empower Almarai to meet increasing global demands and leverage the full benefits of cloud computing, including:

●Enhanced Operational Efficiency: Google Cloud's robust, secure, and reliable infrastructure ensures Almarai can operate with confidence and achieve peak performance.

●Accelerated Innovation: The platform facilitates the rapid development and deployment of new applications and services, enabling Almarai to respond to evolving market needs swiftly and effectively.

●Scalability and Growth: Google Cloud's inherent scalability allows Almarai to accommodate ambitious growth, optimise resource allocation, and seamlessly support future expansion.

●Seamless Integration: Almarai can seamlessly integrate Google Cloud services with existing systems and those of other cloud providers. This interoperability unlocks valuable insights and streamlines key processes by connecting with powerful analytics and automation tools.

●Data Sovereignty: By hosting data in Saudi Arabia with Google Cloud, Almarai ensures compliance with local regulations while maintaining complete control and ownership of its data. This commitment to data sovereignty aligns with Saudi Vision 2030, underscoring Almarai's dedication to national priorities and its role in the kingdom's digital transformation.

 

Agile technologies

"We are happy to partner with Google Cloud on our digital transformation journey," said Dr Faisal Alnasser, Chief Information Officer at Almarai. "Almarai's global aspirations demand agile technologies and superior customer experiences in order to stay ahead of the curve in the rapidly evolving FMCG industry. Google Cloud's world-class infrastructure and advanced technologies will provide us with the foundation we need to achieve our strategic objectives and deliver exceptional value to our customers."

 

"Almarai is a true innovator in the food and beverage industry, and we are proud to support its digital transformation journey," said Bader Almadi, Country Manager for Google Cloud in Saudi Arabia. "By leveraging the power of Google Cloud's infrastructure and cutting-edge technologies, Almarai is not only enhancing its operational efficiency but also setting a new standard for customer experience in the region. As one of the world's most valuable dairy brands, Almarai's commitment to digital transformation is an inspiration to businesses across the Middle East."--TradeArabia News Service