Bahrain Cinema Company (Cineco), the market leader in the entertainment industry in the kingdom, has officially opened its new 3,000-sq-m cineplex at Oasis Mall in Juffair to the public.  

Featuring 10 screens, it boasts a wide variety of innovative new offerings including two pioneering concepts; a Kids Cinema, which is a first in the kingdom, and an exclusive VIP fine dining opportunity.

The cineplex, which opened its doors on October 25, has substantially increased the total investment of Cineco in the kingdom by BD2.6 million ($6.9 million), said a statement from the company.

This comes as part of the company’s extensive expansion plans, thus further consolidating its current position as Bahrain’s number one entertainment providers, it added.

Cineco presently owns and operates a total of 57 cinema screens in Bahrain and 47 screens in other GCC countries.
 
The cineplex provides moviegoers its signature embellished cinema experience with its state-of-the-art technology and comprehensive services, exemplified by its Dolby Atmos systems and its 3D technology, said the company statement.

To give loyalists a fantastic twist in its trademark offerings of excellence, families can now take their children to the first-ever in Bahrain ‘Cinekids’, a kids cinema which includes a play area where parents can entrust their children to the care of professional nannies and do some relaxed shopping, it stated.

Besides showing movies suitable for kids of all ages to give them a thoroughly enjoyable and entertaining time in a comfortable and children-friendly environment, Cinekids also provides generous and comprehensive Birthday packages for children through which families can celebrate their birthdays with flair, said the statement.

In addition, those with an affinity for the refined can now indulge their taste buds in the all-new, exclusive VIP food outlet, ‘Cine Gourmet’, which serves VIP customers in an outlet in the cinema lobby that is separate from the regular cinema concession counters, which they can then enjoy in the VIP cinema lounge, it added.

On the latest addition, CEO Ahmed Rashed, said: "It brings us immense pleasure to announce the launch of our new cineplex in Oasis Mall. We at Cineco, strive towards constantly increasing our growth through the introduction of a nation-wide network of cineplexes. And with Juffair being a cosmopolitan city that comfortably sits in the position of being the tourism hub of Bahrain, the opening of this new cineplex comes significantly in line with those expansion plans."

"We are also proud to state that with the opening of the cineplex in Oasis Mall, Cineco now owns and operates a total of 57 cinema screens in Bahrain," he stated.

"With the Oasis Mall Cineplex set to become one of our most established presences in the kingdom, we ensured that we would spare no effort in creating it to comprehensively cater in excellence to our customers, and the introduction of our very first Kids Cinema and Cine Gourmet concepts are expected to meet those expectations," remarked Rashed.

"We look forward to bringing our high quality movie screenings closer to our valuable customers and to offer them a movie going and dining experience like no other,” he added.-TradeArabia News Service