Italy-based Pirelli, a premium tyre manufacturer, has urged GCC residents to pay more attention to tyre durability during the summer season to minimise road risks and reduce tyre-related accidents.

In the region’s extreme summer months, soaring temperatures impact air dissipation from tyres and create additional pressure, increasing the likelihood of punctures and blow-outs. And while the majority of car owners are aware of the importance of regular tyre rotation throughout the year, Pirelli has urged drivers to add a monthly tyre pressure check into their regular maintenance routines, said a statement from the company.

According to Carlos Milani Pirelli’s managing director in the Middle East and India - who delivered his warning less than a month before Dubai Police’s ‘A Road Without Accidents’ campaign on September 2 - the onus on road safety lies with car owners.

Milani said: “Drivers can assess their tyres visually to find obvious damages or punctures, while a quick trip to a petrol station or garage can solve pressure shortage problems caused by the increased amount of tread wearing in summer.”

“By carrying out these checks every month, and professionally every six months, drivers can consistently monitor their tyres to avoid damage and minimise the risk of accidents,” he said.

Milani continued: “Many drivers aren’t fully aware of the risks they take when avoiding regular tyre checks during summer – a simple check can save lives, let alone money.”

“We are committed to increasing overall road safety and to make it easier for GCC residents we’ve recently introduced our game-changing ‘Tyre Scan’ with the Groove Glove technology to the region. The technology enables drivers to scan their tyres easily and ensure they’re consistently safe,” he added.

Groove Glove gives drivers tyre-related information, including suspension, pressure, alignment, wear and tear, and replacement recommendations. The technology also calculates tread depth of the major grooves on a tyre to a tenth of a millimetre, said a statement.

For residents planning to jet away for long periods, Milani added that it was important for idle vehicles to be moved every two weeks to avoid finding their tyres are potentially unusable due to parking deformation.

“We are committed to providing the highest quality of tyres and services to our customers,” added Milani. “Keeping in mind the safety of drivers, we are offering UAE residents free tyre scanning and promotions on our tyres at various AutoPro service centres across ENOC/EPPCO petrol stations in Dubai.”

Through its partnership with Al Hawai Tyre Co.(AHT), the official distributor of Pirelli tyres in the UAE, Pirelli offers the highest standard of tyre service, care and maintenance befitting its premium tyres. AHT services customers in highly technical service centres and showrooms across the UAE, while its mobile service van takes the Pirelli premium tyre service to drivers, enabling AHT to stay ahead of the competition, it stated. – TradeArabia News Service