Samsung Electronics Co showcased its latest appliances during its debut participation last month in the biennial EuroCucina 2018 in Milan, Italy, as part of its commitment to strengthening its presence in the European market.

Samsung’s exhibit aimed to elevate the company’s brand image and reputation among consumers in the region with products that make a real difference to consumers’ lives, said a statement.

“We’re very pleased to showcasing our latest appliances here at the event in Milan for the first time,” said BK Kang, Samsung Electronics’ executive vice president, head of global sales and marketing, digital appliances business.

“We hope our participation at the show signals our dedication to providing innovative home appliances that bring kitchens to life and give consumers real benefits they can experience every day,” Kang said.

Samsung is introducing its full built-in product lineup, and among the range of unparalleled kitchen solutions is the brand new Dual Cook Flex oven. Its EU-industry-first innovation “Flexible Door” gives consumers independent access to the upper oven compartment without losing heat and compromising cooking performance in the lower compartment. The upper and lower compartments can even be used as one bigger compartment for large dishes by removing the divider, it said.

Dual Cook Flex also makes it easier to prepare multiple dishes using the dual cook system. Consumers can set two different temperatures and times for each compartment to achieve the best taste possible during simultaneous cooking. The dual cook also prevents odour mixing between compartments, ensuring optimal cooking performance. Enabling consumers to use the upper compartment only, the dual cook also enhances energy efficiency by cutting down preheating time and overall energy usage.  

Dual Cook Flex offers a range of smart features for optimised cooking. For example, consumers can conveniently start preheating the oven and remotely monitor and control cooking conditions while on the go via the SmartThings app. In addition, the cooking guide recommends the best cooking mode, temperature, and cooking time based on the ingredients and type of food being made.

As part of Samsung’s presence at the event, there was demonstrations of how key home IoT products work together seamlessly. Samsung plans to maximise its smart/IoT leadership by providing customised smart solutions. Visitors were able to experience Samsung’s unique home IoT technologies through Family Hub and its smart built-in offerings.

On display was the superior smart connectivity of the Dual Cook Flex and the latest generation of Family Hub that is integrated with SmartThings. Family Hub gives consumers an easy, convenient and harmonised experience for connecting all smart devices in the home, with features like Bixby, Meal Planner, Shopping List, and Recipes that provide real life smart experiences in the kitchen.
Innovative technology and flat design in the kitchen

At the Samsung booth, visitors were able to experience and understand the company’s unique kitchen technologies. This includes the WaterWall dishwasher that perfectly cleans all dishes from corner to corner, and Virtual Flame cook top, which provides the intuitive visual control of flames. Samsung’s Twin Cooling Plus technology was showcased as well, in a transparent display to exhibit how the system controls the refrigerator and freezer independently.

In addition, Samsung’s premium designs were also on display, including flat design, a minimalist design that harmonises all lines into one and maximises usability.

The company also displayed its black stainless-steel built-in package and Dacor’s Modernist collection, it stated. – TradeArabia News Service