Jotun, the region’s leading paint manufacturer, has launched a wonderful world of colour, innocence and imagination for kids. 

 

Based on the theme ‘A World of Wonders,’ this collection explores boundless imagination and the unexplored fairy tales of children.

 

The new collection has been inspired by the most inspiring artists, inventors, explorers and dreamers of our times: Children. 

 

Three magnificent themes derived from the vivid imagination, unique opinions, mature advice and favourite colours of kids. 

 

Sky Rainbow, The Three Little Colours, and Dinosaurs & Lollipops are the themes crafted by interpreting and translating children’s stories into a fresh and delightful collection to decorate their rooms in ways that are as limitless as their imagination. The colours of the latest Kids Collection are essentially created by kids and curated by Jotun.

 

Rana Khadra, Colour and Creative Manager, Jotun, Middle East, India and Africa, said: "At Jotun, we believe a colourful room can be so inspiring to a child. We discovered How children become the best storytellers once you fuel their imagination. For them yellow is not just a colour. It is daffodils dancing in an open field, a builder’s hat blown by the wind, a big flying school bus and the belly of a busy bee."

 

"Perhaps, you’ll be pleasantly surprised by how much you can learn from a child. We certainly were. We listened to children’s lovely stories which became the inspiration behind our 3 wonderful themes," he noted.

 

"Behind all of the creative colours and stories, and making them come to life is Jotun’s Fenomastic Wonderwall. This innovative paint finish sustains its luxurious silky finish. While maintaining each of the imaginative colours vivid and accurate, this paint also offers superior washability and long-lasting appearance allowing kids to express their creativity and giving parents beautiful walls every day," stated Khadra.