Union, a leading provider of architectural door hardware solutions, has opened its fully-refurbished showroom in Dubai in partnership with its local distributor Al Moajil Holding.

A renowned brand from Assa Abloy, the global leader in door opening solutions, Union said the new outlet is designed to provide a contemporary and appealing space for architects, designers and specifiers to discuss and specify their latest projects.

The newly refurbished showroom is just one example of the business’s commitment to the market place. However, the showroom is far more than just ‘a showroom’, said a top official.

"The Union name stands for quality, design and performance and now we have a showroom that reflects our reputation," remarked Eryl Jones, the managing director of Assa Abloy Security Solutions.

"We wanted to create an environment where architects and design-led contractors could come and plan their projects and see the options available to them. The showroom also enables them to get a personal, up-close view of our hardware solutions, and speak to professionals in an inspiring space about their clients’ objectives and specifications," he noted.

As a design-led project, the refurbished space has been created with the architect, specifiers and interior designers in mind, he added.

Jones said apart from the Union, the Assa Abloy has several major brands including Assa, Adams Rite, Trimec and Pemko.

"Through an enhanced customer experience, Union are providing a more attractive and immersive environment in an open-plan setting," remarked the top official.

With ‘touch and feel’ product boards, free-standing displays, and a range of workspaces and meeting areas; Union has provided an appealing and inspiring place for visitors to engage with, and further discover the brand, said Jones.

“The new showroom is a great asset for us in Dubai and I’m very excited to see our customers’ reactions to it when we have the official public launch in a few weeks’ time,” he added.-TradeArabia News Service