CNH Industrial, a global leader in the capital goods sector with established industrial experience, took part in the 22nd edition of the World Investment Conference, an annual event organised by the World Association of Investment Promotion Agencies (WAIPA) in Dubai.

CNH Industrial was the only private corporation in the capital goods sector to be invited to the conference, due in part to its business portfolio that covers all areas of infrastructure development, from earthmoving equipment to goods and passenger transport vehicles, from quarry-construction vehicles to engines for power generation applications, said a statement from the company.

During the conference, the company underscored its presence in the Middle East region through its business segments, from construction equipment and industrial vehicles to mining equipment and gensets.

CNH Industrial is present in the Middle East and North Africa (Mena) region with an extensive sales and service network for several of its brands, notably Case Construction Equipment, Iveco, Iveco Astra and FPT Industrial.

The event was attended by investment promotion agencies from all over the world, high ranking
representatives of public and private institutions, development agencies, universities and NGOs.

The 2017 edition of the conference was aimed at supporting investments that are able to guarantee sustainable development at local and global levels, said the statement.

Speaking at the event, Michele Ziosi, the head of Institutional Relations for Europe, the Middle East, Africa and Asia-Pacific, at CNH Industrial, said: "The sustainability of products and processes is a key ingredient of the success of a company's investments."

"In this context, CNH Industrial's leadership in the research, development and sale of alternative fuel machines and engines alongside the most advanced and cleanest of conventional fuel units, provides ample evidence of the company’s commitment to assisting in corporate communications besides the drive to reduce emissions in the environment," he stated.

Addressing the gathering, Ziosi dwelt at length as to how the Case brand had been progressively expanding in the Gulf region, starting from Dubai itself, with the goal of accompanying the continual growth taking place in the area.

The global construction equipment brand of CNH Industrial, which this year celebrates 175 years since its establishment by founder Jerome I. Case, is present in the Middle East and the North-East Africa region with a central coordination facility for the entire area located in Dubai, and a sales and service network comprising 17 dealerships.

The brand’s main products are backhoe loaders, skid-steer loaders, compact  track loaders, crawler excavators, graders and wheel loaders, he added.-TradeArabia News Service