The new LG Signature brand from LG Electronics that combines the best of its leading technology and world-class design with attention to detail for today's consumers, was launched across the GCC.

The ultra-premium brand was unveiled at a gala ceremony at the Dubai Opera, said a statement.

The design of the Dubai Opera that bridges the gap between the past and the future made it the ideal venue to launch LG’s ultra-premium brand that will re-define the future of luxury home appliances and entertainment solutions, it said.

The innovative and exquisitely designed LG Signature family consists of four products. This includes the world’s thinnest and stunning OLED television, which takes the immersive viewing and listening experience to the next level; a sleek refrigerator with a beautiful InstaView Door-in-Door feature to keep food fresher; a bold new black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive air purifier designed to filter the air in any home in any environment in order to protect your family from pollutants and allergens in the air.

Kevin Cha, president, LG Electronics, Middle East and Africa (MEA), said: “From conception to the final user experience, the LG Signature products were designed to highlight true essence – focusing on each product’s basic yet efficient functionality whilst maintaining the brand’s modern, premium and artistic signature design.”

“The LG Signature products are an extension of the user’s personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into a highly functioning and visually stunning masterpieces,” he said.

Several prominent members within the region’s retail industry alongside highly influential and prominent Emirati personalities attended the launch event. Amongst them included Hala Kazim, a highly respected and admired Emirati life coach, artist, social entrepreneur and the brand ambassador for LG Signature.

Also present were Emirati entrepreneur and the youngest board member of the Sharjah Chamber of Commerce, Sara Al Madani; well-known TV personality Mahira Abdelaziz and a rising Emirati celebrity chef – Bader Najeeb, accentuating the premium image of the LG Signature brand.


Products available in the LG Signature brand for the GCC include: LG Signature OLED TV W; LG Signature Refrigerator; LG Signature Washing Machine; LG Signature Air Purifier.

All LG Signature products will be available at the LG brand shops and leading retail stores across the GCC, it stated. – TradeArabia News Service