Top international and regional industry experts will participate, network and engage in discussions on the latest technology innovations influencing the marketing domain, at the upcoming Arab Marketing Innovation Summit, to be held in November in Dubai, UAE.

The summit is the region’s only event designed for marketing professionals to learn, network and engage in discussions on the latest technology innovations influencing the marketing domain.

The event, being organised by global conference producers – Expotrade, will take place on November 27 and 28.
 
The convergence of technology has changed the way business is conducted. Banking, retail, hospitality, and manufacturing are some of the industries that have embraced technology to offer its target audience better processes and enhanced customer experience, said a statement.

In today’s day and age, technology has become a ubiquitous part of everyday life. Companies are implementing new age marketing tactics and strategies to garner consumer interest and retain the existing customer.

The marketing function in every business has also adopted numerous tools to optimise its strategies – digital marketing, performance marketing, data-driven marketing techniques are some of the processes widely used by companies looking at increasing customer engagement and building brand loyalty.

Across two days, the summit includes over 40 international and regional industry experts delivering keynote sessions, case study presentations and participate in panel discussions on topics pertaining to data-driven content marketing strategy, fitting artificial intelligence (AI) into your marketing strategy, performance marketing for the digital age and marketing in the mobile world, to name a few, said a statement.

Brad Hariharan, regional director, Expotrade Middle East, said: “According to a report, the UAE was ranked amongst the top 10 countries globally where internet users spend the maximum time on social media; Facebook, Instagram, Snapchat and Twitter are some of the widely used social media apps in this region.”

“Marketers have noticed this discernible change in consumer behaviour and tweaked their marketing strategies to address the shift in focus from traditional to digital mediums,” he said.

The marketing landscape has undergone a major transformation; traditional advertising or marketing methods have given way to technology-driven marketing techniques.

The summit is a two-day event that will attract over 300 senior marketers from various industries based in the Middle East region.

“We felt a need to create a platform such as the summit for senior marketers in the region to discuss the best practices, challenges and opportunities in this space, trends and innovations in shaping the marketing industry,” Hariharan concluded. – TradeArabia News Service