Gulf Business Machines (GBM), one of the leading providers of IT solutions in the region and a major distributor for IBM products, has appointed Martin Tarr as its new chief executive officer.

 

In his new role, Tarr will be responsible for leading the overall, day-to-day operations of the company from GBM’s Dubai headquarters and will be working closely with the company’s branches in the region.

 

He brings with him a wealth of international experience across multiple disciplines to the job, having previously held several key IT leadership roles over the last 10 years in IBM’s European and Middle East and Africa headquarters, said a statement from the company. 

 

He was previously vice president of Global Technology Services for IBM for Middle East and Africa. 

 

Welcoming Tarr into the fold, Nabil Iskandar, the chairman of GBM, said: "He brings over 30 years of IT experience and a proven track-record of leading and transforming businesses to capture new market opportunities in hardware, software, and services. We are confident that his knowledge and extensive experience across the GCC region will shape the future of GBM to the benefit of its customers."      

 

Founded and operating in the region since 1990, GBM is the number one provider of IT solutions, leveraging industry leading technologies to drive real business results for clients. It is the sole distributor for IBM throughout the GCC excluding Saudi Arabia.

 

GBM offers an extensive range of IT infrastructure, solutions and services ranging from consulting, resource deployment and integration to after-sales support. The company has offices in the UAE (Abu Dhabi, Dubai, and Sharjah), Kuwait, Oman, Qatar, Bahrain, and Pakistan.

 

On his new role, Tarr said: "I am very excited to be given the opportunity to lead GBM through this exciting period of transformation in the industry."

 

"The digital era is having a profound effect on our clients businesses and I am confident that with GBM's capabilities and talented team, we will be able to capitalize on these new opportunities for the benefit of both our clients and our bottom line," he added.-TradeArabia News Service