Sony Middle East and Africa has announced that consumers from Saudi Arabia will be able to make pre-bookings for its 55-inch and 65-inch Bravia Oled TV A1 series at key retailer outlets until June 30.

The new Bravia Oled TV will be available in stores from July, and consumers who pre-book will receive the Xperia XZ Premium smartphone for free, said a statement from the company.
 
The new model offers a unique combination of the superior picture quality of Oled powered by Sony’s 4K HDR Processor X1 Extreme, the world’s first acoustic surface sound system, and an edge-to-edge stand-less form factor, said a top official.

Shoji Ohama, head of TV marketing, Sony Middle East and Africa (MEA), said: “The new A1 Series will be an addition to an array of best in class televisions that will expand from 23 models in 2016 to 37 models in 2017, offering customers a wider choice.”

“Sony has over 10 years of Oled experience, and is pleased to introduce the latest series to the Middle East market,” he remarked.

It was the first to bring Oled to the market in 2007 with the XEL-1, an 11-inch TV display that was an outstanding achievement for its time. The company has continued manufacturing award winning OLED displays for professional broadcast and video production.

"With over 8 million self-illuminating pixels, the TV brings a significantly enriched visual experience with unprecedented black levels, rich and lifelike colour, dynamic contrast, blur-less image and a wide viewing angle. The 4K HDR Processor X1 Extreme extends the capability of Oled to deliver an exquisite 4K HDR picture, stated Ohama.
 
Sony’s professional Oled displays are used for editing, dallies review, graphics generation, special effects, as well as for broadcast and cinematic production, he added.

According to him, the new model is powered by Android TV which brings movies, TV shows and thousands of apps into the home, making it easy to watch broadcast and cable TV, download entertainment, and play Android games directly on your television, it said.

The KD-55A1 Bravia OLED Television is priced at SR14,999 ($3,999), while the KD-65A1 model will cost SR19,999 ($5,333), he added.-TradeArabia News Service