Intercoil International, a leading manufacturer, retailer and distributor of premium beds, bedding and bedroom furniture in the Middle East, has announced the regional launch of award-winning British brand Vispring.

Vispring is the go-to bed manufacturer for royalty, celebrities, politicians, business leaders and sports personalities throughout the world, said a statement from the company.

Renowned for hand crafting bespoke beds since it pioneered the world’s first pocket sprung mattress in 1901, Vispring combines the finest natural materials with the skilled craft of master artisans passed down from generation to generation.

Ten of the 14 models available in Vispring’s global catalogue will be showcased exclusively at the Vispring Showroom, with each bespoke bed handmade in Vispring’s factory in Devon, before being shipped to the UAE, it said.

Offering the ultimate support and comfort for a peaceful night’s sleep, individually pocketed springs are layered in a honeycomb shaped nesting unit that delivers the optimum level of support and cradles the body throughout the night.

Bespoke pocket springs are covered with specially formulated blends of natural fibers such as silk, mohair, cashmere, bamboo, Platinum Certified pure British fleece wool and Real Shetland Wool; guaranteeing that every Vispring bed is naturally hypoallergenic, breathable and provides a clean, fresh and hygienic sleeping environment.

Each Vispring mattress is then side-stitched by hand to give it strength and ensure the entire surface of the mattress provides support while delivering unparalleled comfort, it added.

Hassan Al Hazeem, managing director of Intercoil International, said: “Intercoil is committed to offering the best sleep products in the world to the UAE market, and expanding our portfolio with Vispring means we continue to do so at the highest level.”

“This is a brand synonymous with luxury around the world, and one which we are confident will appeal to the discerning taste of many UAE residents who recognize exceptional quality and want the ultimate sleep experience,” he said.

Julia Hill, International sales director for Vispring, said: “This partnership with Intercoil represents a powerful opportunity for our company to significantly expand our presence in the Middle East, a key market.”

“Intercoil has demonstrated its considerable resources and expertise in leading major market segments and we are excited to join together to serve the luxury market,” he said.

“Our company has a long heritage in the UK and in many other parts of the world, and we are confident of our long term success here in the UAE,” he added.

Vispring will retail exclusively at the The Bedroom by Intercoil Showroom, Jumeirah Villa on Jumeirah Beach Road, Dubai, UAE, it stated. – TradeArabia News Service