The Navigator Company, a leader in the international pulp and paper market, recently participated at a leading trade fair in Dubai, UAE, with the aim of further developing its business relationships in the region.

The Portugal-based company took part for the fifth year running in Paperworld Middle East, a leader in paper and office supplies events in the Middle East, which concluded on March 16.

The Navigator Company’s has in fact achieved successful growth in the Middle East region, helping to cement its position as the third leading exporter and the exporter that generates the most value added for the Portuguese economy, said a statement from the company.

The Middle East regional market today is second only to Europe and the US, and The Navigator Company has established itself especially in higher value added segments and in mill brands, accounting for around 35 per cent of European exports of UWF printing and writing paper to the region, it said.

At this year’s event, the company featured a stand displaying its top office paper brands, such as Discovery, MultiOffice and Soporset, it added.

António Quirino Soares, marketing manager, The Navigator Company, said: “The buzz created by our own brands at previous editions of Paperworld Middle East have opened up excellent prospects for increasing our product and brand penetration in emerging markets which offer huge potential, such as those in the Middle East, Africa and Asia.” – TradeArabia News Service