UAE-based Averda, a leading provider of integrated waste management services in the Middle East and Africa region, said it has been awarded the Superbrand status.

Averda's extensive portfolio of services range from street cleaning to waste collection, treatment, disposal and recycling.

A specialist in integrated resources management, its capabilities also include the development of solutions for water, wastewater and solid waste for public, residential, commercial, and industrial sectors.

Averda said the recognition came following a strict selection process by the UAE Superbrands Council.

Mike English, the chairman of Superbrands Council, and director of Superbrands Middle East, said Averda had managed to sustain a dynamic and innovative edge over and above its competitors leading to its well-earned place as market leader.

"This is to be applauded in difficult market conditions, as is their devotion to supporting their local community," he stated.

English also pointed out that Averda's focus on providing expertise, value for money along with outstanding customer service has resulted in them being awarded the coveted accolade of Superbrands 2017 for the UAE.
 
On the achievement, Philippa Charlton, the chief marketing officer at Averda, said: "This is a real honour. We are very proud of our Averda brand and it is exciting to have the marketing success we have had in the region recongised by Superbrands."

"Market segmentation, behavioural insights and a strong multi-cultural team are the main pillars of Averda’s unique approach to marketing. Averda’s marketing campaigns across the GCC have been created in close co-operation with its clients, with the main focus on community engagement," she stated.
 
According to her, Averda has succeeded in building a strong engagement platform with the communities it serves.

"Our research into insights, attitudes and behaviours is the foundation on which we build our Marketing strategies and campaigns, allowing us to proactively engage with various demographics across the markets we operate in," she added.-TradeArabia News Service