French electricity sector experts were out in force at the recent Middle East Electricity exhibition held in Dubai, UAE, to showcase their latest technologies and innovations to the region's top buyers.

The benchmark exhibition for power sector in the broader Middle East region, Middle East Electricity was held from February 14 to 16.

Business France ran the nation's pavilion which saw 27 French companies presenting their products, technologies and innovations to buyers and business influencers from the UAE as well as Qatar, Saudi Arabia and Kuwait, all fast-growing markets.

The French pavilion was a major hit among the buyers thanks to its diverse offering on display, said a statement from Business France.

The entire sector including power generation, transmission and distribution equipment and applications, products and systems for protection besides security and lighting was represented, it stated.

French firms are offering competitive and innovative solutions to meet the needs arising from the increasing volume of large-scale projects in the Middle East.

This very favourable environment (with $283 billion set to be invested in the Middle East between now and 2018) heralds an ideal period for French companies to position themselves in one of the world’s most attractive markets for the electricity industry, said Business France.

According to figures from Gimelec, the sector’s trade union in France, electrical equipment represents 182 companies in France providing electrical and procedural automation solutions to the energy, construction, data center, industry and infrastructure markets.

Total sales amount to €12 billion ($13.33 billion), 57 per cent of which is from export sales, it added.-TradeArabia News Service