Lamborghini Bahrain has officially inaugurated its new 1100-sq-m showroom in the Seef area of the kingdom which will offer the full range of the auto giant's Aventador and Huracán models as well as the brand’s merchandise collection.

The showroom was inaugurated by Christian Mastro, Automobili Lamborghini’s head of Europe, Middle East and Africa (EMEA) and Sheikh Ghassan Al Sulaiman, owner of Automobili Lamborghini’s partner in Bahrain, Al Ghassan Motors.

The bespoke showroom covers 1100 sq m, displaying new Lamborghini models including the V12 Aventador and the V10 Huracán ranges as well as Collezione Automobili Lamborghini, the brand’s official merchandise collection.

Designed in a style and quality with which the Lamborghini brand is synonymous, the showroom’s second floor is a dedicated area for the Lamborghini Club Bahrain, with a calendar of lifestyle events for owners including brunches, cruises, road-trips, casual get-togethers and driving activities.

The larger showroom expands Lamborghini’s presence in Bahrain, complementing the 6500 square meter aftersales centre in Sanad, where owners’ cars are looked after by Lamborghini-trained technicians.

Speaking at the launch, Mastro said: "We are delighted to officially open in this new location in Bahrain. The expanded showroom, alongside substantial aftersales facilities, is launched to clients at a time when Lamborghini is entering a particularly exciting phase."

"Alongside the recently expanded Lamborghini Huracán range and Aventador line-up, the new Lamborghini SUV will arrive in 2018, which will be an important model for our Middle Eastern markets," he added.

Sheikh Ghassan said the company has been witnessing a huge demand in the region for super sports cars.

"The Middle East buyer is discerning and we have responded to our growing Lamborghini client base with this new, larger showroom. We have a strong community of Lamborghini owners in Bahrain, and we look forward to rewarding their loyalty with the kingdom’s first Lamborghini Club, set to launch soon in the showroom," he stated.

The full range of current Lamborghini models, including recent launches such as the Huracán rear-wheel drive coupé and Spyder versions, will be available from the new Bahrain showroom.

An area dedicated to Lamborghini’s Ad Personam personalisation program allows clients to select from almost limitless colour and material configurations for their new Lamborghini, said the ccomopany in its statement.  

The showroom opening concludes an exciting week for Lamborghini Bahrain, following the Lamborghini Esperienza (Lamborghini Experience) days at the Bahrain International Circuit, where enthusiasts of the ‘House of the Raging Bull’ experienced the Lamborghini range’s performance and handling in exercises and laps around the Kingdom’s Formula 1 track, it added.-TradeArabia News Service