Gulfood Manufacturing, the Middle East’s biggest food manufacturing, processing and packaging, logistics and materials handling exhibition, will feature a ‘live’ meat factory at the event, next month, in Dubai, UAE.

The event will be held at the Dubai World Trade Centre (DWTC) from November 7 to 9.

Germany’s United Food Technology Equipment (UFT) will build, equip and operate the ‘meat factory’ - complete with cold and dry stores, injection, tumbler, grinding and chopping machinery - in a bid to demonstrate how leading meat product companies can optimise their own facilities to save cost and generate revenue, said a statement.

Werner Muller, general manager of UFT, said: “There’s more to turning a profit in the industry than just buying in the latest technology.”

“Acquiring the latest meat processing technology is always done with pre-defined expectations, specifically that new technologies will produce products exactly the way the customer wants it, allowing companies to instantly monetise their investment. This, however, is easier said than done,” he said.

“Selecting and purchasing the equipment is only the first step – it is correct equipment usage, product recipe development, targeted price point, margins and product yields where clients differentiate themselves from other competitors,” he added.

Differentiation-in-action will be the core theme at Gulfood Manufacturing’s UFT Meat Factory where the company’s own master butcher will demonstrate the finer art of how to maximise return-on-investment, said a statement.

Muller added: “This will be done by demonstrating how to combine the correct usage of the latest meat processing technology with product development, yield optimisation and commercial skills.”

“Apart from the demonstrations we will have experts on hand to advise on meat processing challenges and investment plans,” he concluded.

Trixie LohMirmand, senior vice president, exhibitions and events management, DWTC, said: “Suppliers are going well beyond the traditional exhibition displays and turning their attention to all aspects of the industry supply chain.”

“Innovation and automation are watch words among this year’s exhibitors and our event is an academy for food professionals who recognise the need to stay abreast of the rapid changes within the sector,” she said.

“At the show the region’s food and beverage processing industry will be able to connect with suppliers from 52 countries showcasing the very latest manufacturing business improvement tools,” she added.

“Over 1,500 global suppliers of the latest ingredients, processing, packaging and logistics solutions will be on hand to help solve production, capacity and automation challenges. These are solutions that can save producers money which can then be reinvested into product diversification, research and development and marketing,” she concluded. – TradeArabia News Service