Dubai Furniture Manufacturing Company (DFMC), a leader in premium mattress segment, has opened its first Serta showroom in Riyadh, Saudi Arabia, as part of its expansion plans and bid to attract the kingdom’s growing market.

The new Serta showroom is located in Al Urubah Road in Al Wurud, Riyadh, and will be managed by Arabian Bedding Trading Co, a subsidiary of DFMC, said a statement from the company.

Serta is giving an inaugural offer to its customers on a variety of products, it said.

The new showroom will display a variety of Serta mattresses and sleeping accessories such as the Iseries mattresses which are designed to feel like traditional memory foam, but with superiority to provide customers an extremely comfortable, more supportive and cooler sleep surface, it added.

The Graphi Cool and Graphi Comfort mattresses manufactured using Graphinex technology provides advanced pressure relief and more support for a cooler sleep and unchanging comfort, said a statement.

Both products use graphite-infused visco foam which maintains the optimal temperature on the surface of the mattress so that customers can achieve deeper levels of sleep without feeling moisture or sweat during sleep, it stated.

Sundar Rajan, CEO of DFMC, said: “We are proud to announce the opening of our first Serta showroom in Riyadh. This is a major milestone in the progress of our company which provides an opportunity for our company to tap the huge potential of the Saudi Arabian market in the retail and hospitality segments.”

“Now, the latest and technically superior Serta products will be available to the customers in Saudi Arabia. By opening a new showroom in Riyadh, we hope to cater to the requirements of the Saudi Arabian market for commercial or personal use,” he added. – TradeArabia News Service