Al Ain Water, a leading bottled water brand in the UAE, has expanded its product portfolio with the introduction of Al Ain Zero, a new sodium-free bottled water variant.

This launch aims at showcasing the brand’s commitment to introducing new added-value propositions based upon consumer needs, while reinforcing Al Ain’s leadership status, said a statement from the company.

While there is a steady increase in demand for bottled water across most sub-segments, propositions that relate to health and wellness are in higher demand - and present even more opportunities, it said.

Fasahat Beg, executive vice president of Agthia in charge of water, beverages and dairy businesses, said: “Al Ain Zero comes as our definite answer to a very strong consumer need, critically expanding the options of health-conscious consumers.”

“As the leading bottled water brand, we are committed to being in constant touch with evolving consumer needs – and ahead of the curve. This is a key driver behind our long-term business strategy and makes innovation a top priority of ours,” he said.

The launch of Al Ain Zero comes at the backdrop of Al Ain Water achieving 23.2 per cent volume share, it added. – TradeArabia News Service