Caparol, a Germany-based paint and insulation manufacturer, has launched its new showroom in Riyadh, Saudi Arabia, as part of its regional expansion strategy.

The new store, located in the Al Waha district of Riyadh, spans across 1,000 sq m of showroom space.

It showcases an array of innovative products and colour stands, aimed at supporting interior designers, professionals and home owners to select the most modern and sustainable products for their projects, said a statement from the company.  

A global leader in the paints industry, Caparol has designed the new showroom to portray the brand’s German roots by showcasing conventional and modern product ranges, while maintaining the unique aesthetic aspects of its colours and textures.

The store marks Caparol’s commitment to bring a unique touch-and-feel experience to its customers in the region. It also enhances the brand’s ability to support customers to choose the right colours, paint textures, styles and looks, it stated.

Speaking at the launch, Mowaffaq Balish, the commercial director (Middle East) at Caparol Paints, said: "Growth in the Middle East has always been our priority as this market offers great potential. With the opening of the showroom in Riyadh, we are not only looking to capture more market share but also to reach out to a wider audience in the country."

"The showroom has been designed as a modern space that communicates our German roots, while helping customers to make clear and practical decisions in choosing the best paint product for their projects," stated Balish.

Martin Rosocha, the general manager of Caparol Paints, said: "We have witnessed a significant growth since our foray into the Middle East market. The new showroom is also a great opportunity for us to present our brand and distinctive product range to our growing customer base."

This facility, he stated, will enable Caparol to service a large area of the kingdom and create opportunities to further grow and open new outlets to meet the rapidly increasing demand in the Saudi paint market.

"The success of our brand has been the result of our commitment towards providing the intended customer-base with what they need and require. This involves a lot of research and developments on paint products that are suitable for the weather and climatic conditions of the region," remarked Rosocha.

"In the coming years, we are looking to further expand our reach in the region with more customer touch points and showrooms," he added.-TradeArabia News Service