Rubicon, a leading exotic drinks brand, has reported a sharp rise in worldwide sales during Ramadan, with a spike of up to 75 per cent in some markets.

Positioned as the ultimate beverage to break the fast, Rubicon’s range of exotic juice drinks come in a variety of refreshing colours and flavours, including Lychee, Mango and Guava; all popular choices for those craving a sweet pick-me-up as sunset falls.

Following the brand’s recent expansion to the Middle East, Rubicon has already become a household favourite, said Neel Nagrecha, director of Rubicon UAE.

“The demand for Rubicon Exotic during the holy month has exceeded all our expectations. We couldn’t have chosen a better time to launch the range in the UAE, and with the recent announcement of our new distribution partner, Trubell, it’s safe to say that Rubicon has received a warm welcome in the region,” he added.

In the weeks to come, Rubicon will also launch a series of sparkling exotic juices; a vibrant alternative for the hot summer months. It is also considering a new sugar-free range to add to the brand portfolio. – TradeArabia News Service