Unikai's Yellow Laban, one of its products
Unikai signs deal with Behzad to debut products in Bahrain
DUBAI, June 21, 2016
UAE-based Unikai, a leading fast moving consumer good (FMCG) company, has named Bahrain-based Behzad Group as the official distributor of its products in the kingdom.
A memorandum of understanding (MoU) was signed by Neeraj Mohra, CEO of Unikai, and Steve Sutton, general manager of Behzad Group, in the presence of Mana Mohammed Saeed Al Mulla, chairman of Unikai, and Fawaz A Behzad, director of finance and administration, Behzad Group.
With this move, Behzad Group is tapping into the FMCG industry through distribution of Unikai’s portfolio of products in the Bahraini market.
Al Mulla said: “We are pleased with Behzad Group becoming our distributor in Bahrain. We see great potential in the Bahraini FMCG market.”
“We are happy to bring our four main categories of diary, juice, ice-cream, and foods to consumers in the kingdom through this partnership. Our expectations are high and we are confident that the resultant competition among different players and strong category offerings by our company will benefit consumers,” he said.
Sutton said: “We are delighted to tap into the FMCG industry, and join hands with Unikai Foods, which is the region’s oldest FMCG group.”
“This partnership is very important for the growth of our group. Their expertise in the consumer packaged goods business and our local market knowledge make a great combination that we will leverage on to steer the FMCG sector in the kingdom,” he said.
“We will also utilise our expertise in the logistics industry to make this strategic partnership even more meaningful,” he added.
Behzad said: “Since its inception in 1973, Behzad Group has had an extensive warehousing and distribution capabilities, and today after over four decades of import experience in the Bahrain market it was a natural step to expand into new sectors such as food distribution.”
“This move carries greater significance since it revolves round a partnership with a leading regional FMCG company. We are fully geared to make Unikai Foods products a household name in Bahrain,” he added. – TradeArabia News Service
