The UAE’s continuous growth in the retail, commercial, healthcare, tourism, education and infrastructure sectors will see it play a significant role within the $23 billion digital signage sector, said Abdul Rahman Falaknaz, chairman of International Expo Consults (IEC).

IEC is the organiser of ‘The SGI Dubai show’,  one of the most anticipated events of the year in the Middle East and North Africa (Mena) region within the signage, digital signage, retail signage solutions, outdoor media, screen and digital printing industries.

According to a report by Global Market Insights, the global digital signage industry is expected to touch $23 billion by year 2023.

IEC aims to address the growth in this demand by bringing in exhibitors from across the globe within touch, multi touch, gesture control, mobile, signages with augmented reality and social media integration, animated displays, digital score cards, display panel technologies, video walls and other state-of-the-art mounting systems.
 
Falaknaz said: “Investments within the government and educational sector and the need for enriched user experience and subsidised prices for display panels will all facilitate the growth of this sector.”

“Several mega projects in the GCC region are in various stages of construction. With global mega events, particularly the World Expo 2020 in the UAE and the FIFA World Cup 2022 in Qatar will also trigger the need for high end digital signages in this region. Despite the oil and market conditions, the retail establishments in the middle east market are upbeat on this digital signage technology,” he added.

Sharif Rahman, CEO of IEC, said: “The need for digital signage in organisations includes navigation, point of sale, point of transit, communication, promotion and advertising and infotainment.”

“Competition between prominent vendors and new players is anticipated to effect in product innovation for attaining diversity in digital signages. There has been a surge in demand in niche segments like healthcare services and educational institutions which has contributed to this particular technology implementation,” he added.

There are several distinct advantages of employing digital signages over static displays. The consumer’s attention can be diverted and the purchasing decision right at the point of purchase can be encouraged by the means of the digital signage content.

The related costs of creating and distributing print-ad campaigns can be excluded by the implementation of digital signages, and the capacity to change promotions immediately for different customers or various products is quick as it offers immediate results.

Rahman added: “Digital signage increases a company's visibility, delivers critical information more efficiently, saves times and increases overall efficiency apart from attracting attention far better than static signs. It also becomes an additional advantage to sell advertising space on the signages which would help retailers generate extra income.”

“With the ushering in of the latest technology in the signage segment, digital signage has revamped the game of marketing, ensuring that enterprises can deliver information to their employees and customers more efficiently,” he concluded. – TradeArabia News Service