UAE-based Unikai, a leading fast moving consumer good (FMCG) company, has announced aggressive distribution plans for its new ‘improved-taste’ Yellow Laban, a favourite dairy product in Oman.

Following extensive research and development, the look and taste of the product has been improved, said a statement.

Neeraj Vohra, CEO of Unikai, said: “The company has been focusing on increasing consumer satisfaction by delivering fresh products to consumers at their nearest points of purchase on a regular basis.”

“Unikai Laban is one of our company’s most well-received products by Omani consumers and we will soon be offering our consumers the same product in a bottled and cup format as well. With the month of Ramadan around the corner, we anticipate even higher demand throughout the holy month especially from Omani retailers and we will be launching a special Ramadan edition pack during the holy month,” he added.

Yellow Laban is the market leader in Oman. The product has seen consistent growth in demand over the past years, said a statement. – TradeArabia News Service