SSAB, a leading Nordic and US-based steel company, recently held a roadshow in the UAE to introduce its latest product lines, Hardox and Strenx, to customers in the region.

The company held informative seminars across Abu Dhabi, Ras Al Khaimah, Fujairah and Al Ain, said a statement from the company.

It also presented key enhancements and advantages that different grades of Hardox steel bring to the cement, concrete and crusher industries, it said.

Attended by the company’s fleet, maintenance and operations personnel, the events also gave insights on SSAB’s Strenx product line, which is a high performance steel used in the marine and construction industry, it added.

Globally recognised for hardness, toughness and weldability, Hardox is a family of abrasion resistant steel grades with application ranging from demolition tools, mining and quarry equipment to industrial machinery and usage in other wear-intensive environments, said the statement.

According to SSAB, Hardox 600 provides about 600 per cent greater service life than mild steel (or three times longer than the famous Hardox 450) in iron ore mining environments, and a 500 to 600 percentage improvement over mild steel when working with waste rocks.

Apart from this, its superior impact toughness and guaranteed hardness through thickness also play an essential role in increasing product life, while enhancing operational efficiency. The Hardox range is also workshop friendly, and is easily machinable, bendable and weldable, and is available in the form of bars and tubes, it said.

Cement industry is another key area where the Hardox range can add significant value. Specifically, Hardox 600 is highly suited for various cement industry applications such as the mould for concrete bricks, feeders and hoopers, chutes, hammers and louvre rings. With high impact toughness and greater cost efficiency, the product line can help cement manufacturers reduce downtime and improve profitability, it stated.

SSAB’s product lines are supported locally by UAE-based Hardox Wearparts service centre, which helps in building customised solutions and supporting customers’ applications with dedicated after sales and maintenance requests when using Hardox or Strenx plates, it said.

Ozgur Yalcin, area sales manager Middle East, SSAB, said: “We are really excited to bring SSAB’s innovative product range spearheaded by the Hardox product set, to the UAE.”

“The response to our roadshow has been enthusiastic, and we are confident that attendees got a really good overview on how Hardox and Strenx can add value in their industries and applications,” he said.

“Held over four days, the seminars were interactive and the positive feedback from existing customers was encouraging too. As an organisation, we are really focused on customer satisfaction and I am sure that Hardox 600 and Strenx 700, supported by our local Hardox Wearparts service team will greatly help the region’s cement, concrete and crusher organisations in driving efficiency and profitability,” he added. – TradeArabia News service