Johnson & Johnson Middle East has announced the establishment of Johnson & Johnson Consumer Saudi Arabia Limited, a locally registered legal entity, resulting from a joint venture between the company and Ahmed Mohammed Abdel Wahab Naghi & Sons (Al Naghi).

Al Naghi has been the exclusive distribution partner for the company in Saudi Arabia since 1990, and has unrivalled local expertise, with consumer goods distribution and over-the-counter pharmaceuticals as their primary focus. The joint venture takes the business relationship to the next level.

Johnson & Johnson companies have been doing business within the Middle East for the last 30 years, covering 36 countries. The company’s current portfolio includes iconic household brands such as Johnson’s Baby, Johnson’s Body Care, Neutrogena, Clean & Clear, Listerine, Aveeno, Carefree and Band-Aid Brand.

Dr Ahmed Khalil, general manager of Johnson & Johnson Consumer Saudi Arabia, said: “We are delighted to announce our new venture with our longstanding strategic partners, Al Naghi.”

“Our company’s products have been sold in Saudi Arabia for almost 30 years and this latest development is the natural progression of our operations, and we build on our longstanding history, and our familiarity, knowledge and experience in the market,” he said.

“This venture is a key testament to our commitment to the kingdom and the great growth potential we believe the Saudi Arabian market has for our business as an important emerging growth market. We look forward to the opportunities that this will unlock for our consumers, customers and our employees,” he added.

Azmi Jabr, assistant president of Al Naghi, said: “Having worked closely with Johnson & Johnson Middle East over the past 26 years in Saudi Arabia, we are very pleased to be strengthening this strategic relationship further by creating a legal entity.”

“As we create a platform and a framework for cooperation, we hope to continue nurturing the relationship we have with our current customers and consumers and attracting new ones,” he added. – TradeArabia News Service