Middle East Traders is launching several new products at gulfBID as part of a rebranding initiative and ahead of the launch of a new showroom later this year.

GulfBID exhibition delivers the Northern Gulf’s specialist event for the construction and building materials sector.

The event kicked off yesterday (April 26), and will run till tomorrow (April 28), at the Bahrain Exhibition Centre.

The launches include sanitary ware from Turkey’s leading brand ECA Serel, for which it has been appointed the exclusive agent; a new construction system called Cobiax voided slabs; a new range of LVT tiles from Tarkett Flooring; and Tandus carpets.

“GulfBID 2016 plays a major part for the market positioning of our company,” says Salman Alkhan, Middle East Traders business development manager. “Since its inception, the company has gathered more than six decades of experience in general trading and retailing of high-end products and internationally prominent brands that serve the construction industry within Bahrain and neighbouring GCC countries.”

Middle East Traders continues to maintain long-term and exclusive arrangements with many of its suppliers, with some lasting more than half a century.

“Currently our main operations include building material finishes, sanitary ware, storage and shelving solutions, and real estate development, property rentals and investments. The quality of our products has always stood the test of time and resulted in significant repeat business,” he says. – TradeArabia News Service