Henkel plans further investment in Saudi Arabia
RIYADH, April 19, 2016
Henkel, a leading manufacturer of consumer goods and adhesives technologies, plans further investment and expansion in the Saudi Arabian market, a report said.
Currently, Henkel has a manufacturing plant in Riyadh that produces the majority of the laundry and home care products for this region.
The company is planning to heavily invest in its Riyadh plant during this year, which will significantly increase its manufacturing capacity and production in the coming years, Erdem Kocak, president of Henkel GCC and regional head of finance for India, Middle East and Africa (IMEA), was quoted as saying in a Saudi Gazette report.
He said that the investment will be aimed at boosting the company’s output, automation systems and efficiency to create new opportunities for the business in Saudi Arabia.
In 2015, Henkel consolidated its distribution network for laundry and home care products which has allowed the company to build a stronger distribution infrastructure in the kingdom, said the report.
Kocak said that strengthening Henkel’s operations in the kingdom directly bolsters the company’s business in the wider GCC region.
He added that looking for new business opportunities and strategic partnership agreements in the country is always at the top of the company’s agenda and will play a big role in its expansion plans for the year.