Samsung Electronics has won a total of 38 iF Design Awards, including one Gold award, at the recent International Forum Design Awards 2016.

Twenty-six of the awards were given for superior product design, eight for communication design, two for concept design, one for package design and one for interior architecture design, said a statement from the company.

Samsung received the Gold award for its Serif TV, a result of its focus on design that harmoniously interacts with people’s surrounding environments and naturally blends in with everyday furniture and various household objects. The main features of the TV include: a design that resembles a capital “I” in serif font; a detachable stand, which allows the product to be placed anywhere within the home without standing out; and a fabric cover on the back side of the product, which heightens its beauty from every angle, it added.

Additionally, the company won awards in the product category for the Galaxy S6 & S6 edge; Gear S2; Chef Collection Fridge; AddWash Front-load Washing Machine; System Air Conditioner 360Cassette; MX3 multifunction printer; Galaxy Note5 UX; Visual Identity Toolkit; TV UI (Stripe UI), it said.

Samsung was awarded in the professional concept design category for its work on the Avengers Package; and for the Samsung d’light in the interior architecture category.

BK Yoon, president and CEO of Samsung Electronics and the head of corporate design center at Samsung, said: “We are honoured to be recognised by the International Forum Design for our excellence in product design.”

“We will continue to challenge ourselves and develop innovative designs that benefit our consumers based on our deep insights into their needs,” he added.

iF Design Awards began in Germany in 1953, and is organised by the International Forum Design. Product submissions are based on a comprehensive evaluation of design, material suitability, innovativeness and seven additional categories: product, packaging, communication, interior architecture, professional concept, service design and architecture, it stated. – TradeArabia News Service