United Foods Company (UFC), a leading Emirati food company, has introduced new products under its flagship Aseel brand at the Gulfood 2016, currently under way in Dubai, UAE.

Gulfood, an annual food and hospitality show, kicked off yesterday (February 21) and will run until February 25 at the Dubai World Trade Centre.

UFC launched ‘Aseel Trans Fat Free Ghee’ to offer its consumers with more healthier food options, and also extended into the Arabic traditional food market with ‘Aseel Tahina’, said a statement from the company.

The company’s latest products are targeted at business-to-business and business-to-consumers, it added.

UFC’s flagship brand Aseel is a leading ghee brand in the Middle East.

Following the launch of Aseel Extra Virgin Olive Oil last year, the company has introduced the Aseel Trans Fat Free Ghee in line with its continuous efforts to bring out healthy and tasty products that effectively addresses the growing health concerns of the region, it said.

The product has been developed to resonate with consumer sentiments of health and wellness. A new generation product with premium buttery flavour and significant health benefits is available in two variants which are ‘Aseel Trans Fat Free Ghee with the goodness of Sunflower Oil’ and ‘Aseel Trans Fat Free Ghee with Canola Oil’ rich in Omega 3 and known to be heart healthy, said the statement.

Fethi Khiari, CEO, UFC, said: “We are proud to mention that our company is the leading ghee brand in the UAE and other markets in the region. Aseel Ghee owns more than 70 per cent volume market share in UAE and has a strong leadership in other countries.”

“Gulfood is global food and hospitality marketplace which will be attended by industry professionals in huge number and an ideal platform to promote our new products. We are confident of taking our company to new heights with the launch of these new products,” he said. – TradeArabia News Service