Oman’s Public Establishment for Industrial Estates (PEIE) recently organised a gala dinner to highlight the competent capabilities of the Omani products to compete locally and internationally.

The event, titled 'Taste Omani', was held at Oman Tourism College and presented Omani cuisine made by Omani products and cooked by students from Oman Tourism College.

Delivering his speech at the event, Basim bin Ali Al Nassri, director General of Marketing and Media at PEIE emphasised that 'Taste Omani' Gala Dinner aims at highlighting the national objectives of Origin Oman Campaign.

"Through this event, the Public Establishment for Industrial Estates focuses on food sector due to the fact that the authentic Omani kitchen has close links with the daily lives of citizens and residents in the Sultanate. Besides, the event aims at underscoring the high quality capabilities of the locally manufacturing products taking into account the growing demands on these products," he said.

Al Nassri added that throughout the years, PEIE represented by Origin Oman Campaign has undertaken a variety of value-adding initiatives to complement the effectiveness and success of the campaign.

He noted that these initiatives and other efforts, which are undertaken by the Public Establishment for Industrial Estates in cooperation with competent authorities, have contributed in strengthening the presence of Omani products in domestic and foreign markets.

Al Nassri stressed that 'Taste Omani' Gala Dinner is an initiative of Origin Oman Campaign. "We have invited selected segments of the community, with the aspiration that these segments shall deliver the message of Origin Oman to their surrounding communities," he pointed out.

Badar Al Dhuhli of Oman Tourism College delivered a presentation highlighting the strategic objectives of the college towards the advancement of tourism and hospitality sector in the Sultanate.

He outlined the objectives, which comprise increasing learning pathways and develop new business opportunities; strengthening the OTC brand name through strategic links and marketing communications to enhance awareness of products offered; ensuring appropriate quality of human resources to achieve business objectives; improving the range of facilities and resources to achieve business objectives; improving student life and links with the community; and developing and embedding strong and robust internal systems for performance management & review. – TradeArabia News Service