Ericsson, a leading provider of communication technology and services, has appointed three new heads of customer units in Middle East and East Africa to strengthen its market position and accelerate growth.

As members of the company’s leadership team within the Middle East and East Africa region, the new heads will be responsible to drive Ericsson’s business within the assigned customer unit, said the company in a statement.

In a new geographical set up that aims to increase focus and respond faster to the ever evolving customers’ needs in key markets, Ericsson’s Customer Unit North East Africa will now become – Customer Unit Egypt and Customer Unit East Africa, it said.

Helene Henriksson has been named the new head of Customer Unit Egypt, succeeding Isil Yalcin, who previously held the role of head of Customer Unit North East Africa. She has 25 years of international experience in the communications sector. Since she first joined Ericsson’s Swedish headquarters in 1993, Henriksson has held several different positions within the company – spanning Europe, the US and Asia, said the statement.

The company also announced Mathias Johansson as the head of Customer Unit East Africa covering Sudan, South Sudan, Ethiopia, Eritrea, Djibouti and Somalia. He has over 18 years of international experience in business consulting, product management, business development and sales, it added.  

Additionally, Petter Järtby has been named Ericsson’s head of Global Customer Unit Etisalat. Järtby brings his broad managerial experience, having held various leadership positions since he joined Ericsson in 1996, to his new role. Over the last 20 years he has held various positions in the company including vice president and head of risk management, vice president and head of strategic business investments, and vice president and head of business operations in data networks, amongst others.

Speaking on the new appointments, Rafiah Ibrahim, president, Middle East and Africa (MEA), Ericsson, said: “Henriksson, Johansson and Järtby bring varied and relevant market proficiency to their respective roles. Over the years, they have continued to demonstrate their business expertise, strategic skills and results driven approach in their relevant positions.”

“Moreover, they have proven their leadership ability, and we are thrilled to welcome them to their new roles in the region,” he added. – TradeArabia News Service