LiuGong Dressta Machinery, a leading provider of construction equipment, has appointed Tolga Ural as its regional sales manager for Middle East and Africa (MEA).

Ural joins Dressta off the back of over 10 years in sales, marketing and business development roles in the agricultural and construction equipment industry, said a statement from the company.

He completed his graduation from Western Illinois University with a Bachelor’s degree in marketing management.

Most recently, Ural worked with an emphasis on dealer and key account management and strategic sales for CNH Industrial in Africa and the Middle East.

He helped to establish and maintain long term relationships within individual countries within the regions, including with government officials, ministries and United Nations representatives, gaining an in-depth insight into varying national needs along the way, said the statement.

Additionally, he brings his expertise in dealer network development across the globe, creating new channels and appointing new dealers.

Ural has participated in agricultural development programmes for Africa, and has a track record of successful brand implementations across the continent.

Welcoming him into the fold, Howard Dale, vice president of global sales, said: “Ural is vastly experienced within the agricultural and construction equipment industry and his contributions will be vital in further establishing our presence in the prosperous African and Middle Eastern markets.”
 
On his new role, Ural said: “There are so many opportunities ahead, and the company’s has the potential to become a key player globally.” – TradeArabia News Service