Grohe, a global leader in sanitary fittings, made its debut at this year’s Downtown Design Dubai (DDD) exhibition in style with its latest innovations for bathrooms and kitchens.

Now in its third edition, Downtown Design is the commercial centerpiece of the inaugural Dubai Design Week and the only platform in the Middle East for the region’s trade professionals and design enthusiasts to discover original, high quality design from all over the world.

The German sanitary manufacturer introduced its luxurious water experience at the four-day event held in Dubai.

“Grohe is very proud to be part of this year’s Downtown Design Dubai. The Middle East is an important and crucial market for us, with Downtown Design providing a great opportunity to showcase and highlight our brand,” remarked Antoine Khalife, the VP at Grohe Gulf and Levant.

The decision to exhibit at Downtown Design, now double the size from last year, proved to have a positive impact on Grohe, attracting trade professionals and enthusiasts to the 52 sqm booth – further boosting the German group's status as the ‘Masters of Technology’.

By showcasing their exciting innovations from technology and design, it reinforced the brand’s true leadership of the global sanitary industry, stated Khalife.

During the expo, visitors also got a taste of the latest Grohe collections including Grandera, F- digital Deluxe and Allure Brilliant in addition to Essence New, Eurocube, Eurostyle, Eurosdisc Joy and Eurosmart Kitchen.

The stand hosted live demonstrations of the showcased products from the kitchen and bathroom corners, as well as offering visitors direct interaction with Grohe representatives in Dubai.

“The fair gave us the platform to meet with key industry players, and bring to their attention our products and brand philosophy, whilst reinforcing our leadership in the global sanitary industry. We are happy to have been a part of 2015 and look forward to future opportunities,’’ stated Khalife.

Those who visited the Grohe stand also had the opportunity to meet the brand’s advocates and key regional influencers, such as Aysha Majid who said: "What's exciting about Grohe is that it's a consistent quality brand, continuously developing technology to maintain its pioneering status and although they work with some of world's coolest, leading hotels, they are not gimmicky (over-hyped) or unaffordable to the general public."

"Grohe is respected by the industry's experts and has a big architectural following. They're also a conscientious brand, offering the latest in sustainable techniques," observed Majid.

The key regional influencers also shared their personal experiences and styles at the stand with those who wanted to gain a deeper insight into the Grohe brand and its products and thereby sparking ideas for their own personal use.-TradeArabia News Service