Dhofar Global, a leading supplier of hygiene care products in the Middle East, has launched a new range of chemical products at Middle East Cleaning Technology Week (MECTW) in Dubai, UAE.

Middle East Cleaning Technology Week, the region’s first global forum for the cleaning and hygiene industry, opened today at the Dubai International Convention and Exhibition Centre, and it will run till November 4.  It will feature Clean Middle East Pulire, Gulf Laundrex and Gulf Carwash along with the International Cleaning and Hygiene Conference and Excellence Awards.

Dhofar Global launched the new products in partnership with Kleen Purgatis, a leading provider of premium products for cleaning, maintenance and care, and hygiene and disinfection.

Michaela Budich, owner and member of board, Kleen Purgatis; Dr Benno Ronig, managing director, Kleen Purgatis; Faleh Al Abri, group chief executive officer, Dhofar Global; Michael Anthony, chief executive officer, Dhofar Global; Koshal Mundhra, group chief financial officer, Dhofar Global; and Chandan Singh, group chief operating officer of Dhofar Global were present during the launch.

The new chemical product line is aimed at food and beverage as well as housekeeping departments of the Middle East’s hospitality industry.

The product range for the housekeeping department consist of glass cleaner, multi-purpose cleaner, toilet cleaner, disinfectant cleaner and room deodorants in the first phase. Laundry products, on the other hand, encompass detergents for coloured and fine textile, special additives, and stain solvents.

The cleaning product range features general and sanitary cleaners. General cleaning includes surface, glass, and carpet and upholstery cleaners while sanitation products comprise basic cleaners, water closet cleaners, and room deodorants. Lastly, the floor care range consists of coating, wiping and maintenance products and liquid soaps for the hygiene segment.

Singh said: “The Middle East’s cleaning and hygiene industry is witnessing unprecedented growth fueled by greater awareness among the community about cleanliness, sanitation and hygiene along with the economic boom and a growing population. Development of mega projects due to the expansion of hospitality, education and healthcare sectors has driven the industry within the UAE which is becoming more relevant as Expo 2020 draws closer.

“We have launched our new range of chemical products particularly for the hospitality industry, including hotels, restaurants and shopping malls and are on the lookout for state-of-the-art cleaning and hygiene products following an intensive industry survey. We are confident that our new chemical range will offer the best solution in cleaning and janitorial products and provide the best experience to our customers.”

Dhofar Global is the Washroom Hygiene Partner for MECTW. - TradeArabia News Service