Dhofar Global, a leading supplier of hygiene care products in the Middle East, will showcase its latest cleaning and hygiene solutions and equipment at the Middle East Cleaning Technology Week (MECTW), in Dubai, UAE.

The event, the region’s first ever global forum for the cleaning and hygiene industry, will take place from November 2 to 4, at the Dubai World Trade Center.

Dhofar Global is also the Washroom Hygiene Partner for the event, said a statement from the company.

MECTW is thus an ideal platform for strengthening industry partnerships and pursuing new opportunities to capitalise on the buoyant markets, it said.

Aside from displaying a wide range of cleaning and hygiene solutions to potential buyers, Dhofar Global will unveil its new range of products on the first day of the event to address growing demand.

According to the latest statistics, the Middle East’s cleaning and hygiene industry is poised to increase from Dh80 billion ($21.7 billion) to Dh300 billion by 2020, a remarkable growth of 275 per cent.

The launch will be attended by Michaela Budich, representative, Kleen Purgatis; Dr. Benno Ronig, chief executive officer, Kleen Purgatis; Dr. Amer Al Rawas, chairman, Dhofar Global; Faleh Al Abri, group chief executive officer, Dhofar Global; Michael Anthony, chief executive officer, Dhofar Global; Koshal Mundhra, group chief financial officer, Dhofar Global and Chandan Singh, group chief operating officer of Dhofar Global.

Singh said: “The event is a commendable platform for bringing together industry leaders, policy makers and investors from around the world to explore new business opportunities in the expanding regional hygiene and cleaning industry.”

“Washroom sanitation is an integral part of cleaning and hygiene and essential to maintaining the good health of the society. It was a strategic decision for Dhofar Global to become Washroom Hygiene Partner of the show to leverage the presence of the global industry and showcase our innovative solutions,” he said.

“Moreover, it is a wonderful opportunity for us to learn about cutting-edge technologies which can help us develop newer products as per market requirements,” he added.

The event will feature Clean Middle East Pulire, Gulf Laundrex, and Gulf Carwash along with International Cleaning and Hygiene Conference and Excellence Awards, said the statement.

It offers a platform to promote scientific leaning practices and the latest products, technologies and services, it added. – TradeArabia News Service