Dhofar Global, a leading supplier of hygiene care products in the Middle East, has implemented an expansion strategy for penetrating different product categories in the GCC and beyond.

“These are truly exciting times for the hotel sector, and we are looking to positively contribute to this booming industry through our quality offerings,” said Chandan Singh, Group chief operations officer, Dhofar Global.

“We remain steadfast in our commitment to provide world-class hygiene products and sanitation solutions that will help augment and advance our clients’ brand names and allow them to reach new benchmarks of excellence within the hospitality industry.”

Dhofar Global is an international name specializing in the distribution of hygiene and sanitation products.

The company has catered to several iconic hotel establishments such as the Rotana, Shangri-La and the Armani Hotel, among others. Dhofar has seen unprecedented growth in the past five years which is expected to continue given the positive demand outlook for tissues at a stable growth rate of 9.9 per cent annually and the per capita consumption of toilet role in the region recorded at 1.02 kg which is expected to grow at 5 per cent annually.

“We are always looking for ways to develop effective and innovative products that will help address the changing trends of the market,” Singh added.

“An example of this is Save Plus, our recycled tissue brand which has no chlorine, bleaching chemicals or polluting waste and sludge and created without the use of chemical substances which strengthens fibers.

“Another trend we are exploring is Color Magnet which means identifying tissue with colour codification, such as white for guests, blue for food preparation and green for general purposes. These are only a few of our initiatives in our never-ending quest to provide creative and original products that will meet our client’s distinguished guests,” concluded Singh.

According to RISI's Outlook for World Tissue Business Forecast, in the Middle East region, the tissue business has exhibited a positive growth of 8.9 per cent annually since 1993, driven by the development of the economy and burgeoning population. This is set to continue as demand for tissue products across the Gulf is forecasted to expand at an average annual rate of 6.5 per cent from 2013 to 2023. – TradeArabia News Service